Hāna Agricultural Innovation

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Join us! For the Hāna Ag Roadshow

& Hāna Food Launch Tasting Event Challenge

Brought to you by: UHMC Maui Food Innovation Center (MFIC), UH Manoa College of Tropical Agriculture and Human Resources (CTAHR), Maui Office of Economic Development, Maui Department of Health, Hana Business Council, Hana Farmers Union United (HFUU) – Hana Chapter, Hana Farmers Market, Ma Ka Hana Ka ‘Ike, Hana School, UHMC Hana Education Center, Hana County Council Office


Hāna Ag Roadshow Webinar

11am – 12:30pm

Saturday, August 8, 2020

Featuring a presentation of Agricultural & Educational Resources,
Food Innovators & Awards

Click HERE to access the Press Release for this event

MFIC Hāna Roadshow Webinar will feature:

  • Welcome by UHMC Chancellor Lui Hokoana & East Maui Representatives
  • MFIC Overview & Introduction of Panelists and Food Entrepreneurs
  • Overview of Assessments of Value-Added Products facilitated by MFIC team
  • Moderated Q & A
    • Areas of support available from farm to production
    • Product development
    • Market and distribution resources
  • Awards & Mahalo!

To REGISTER for the webinar please send an email to hbc@hanabusinesscouncil.com and you will be sent a link to the registration form. This webinar is for East Maui farmers and food entrepreneurs and the economic and agricultural organizations that are working to innovate new avenues of operation for local food production.


Hana Food Launch Tasting Event Challenge

We are excited to extend this opportunity to the food entrepreneurs of East Maui! Work with our team of educators and support agencies to take your agricultural innovations to the next level!

The MFIC Hāna Roadshow team will do FREE assessments and provide a Farm/Product report for up to 10 applicants, and extend an invitation to a Hāna Food Launch Tasting Event; with the Top 3 submissions being selected to receive educational or certification support and awards, and an invitation to participate within the August 8th webinar event.

Get your submission in early! We are limiting registration to 10 applicants for this first time event!

Applicants will receive:

  • A Product Report that includes guidance and direction from our team, providing recommendations for:
    • Educational opportunities
    • Necessary certifications around safe food handling (DOH Green Placard), and business and tax guidelines
    • Distribution channels and product and business scalability insight
  • FREE Assessment Event Tuesday August 4 at 5pm via Zoom: A sensory evaluation of product concepts for all applicants.
  • Top 3 applicants (of 10 max) will be recipients of supplemental support for classes at the University of Hawai‘i and/or business coaching dependent upon the applicant’s need.

PLEASE DO NOT SPEND MORE THAN ONE HOUR FILLING OUT THIS APPLICATION — KEEP YOUR RESPONSES SIMPLE AND SPECIFIC 🙂 .

Please know that the information we obtain from you will be held in strictest confidence. We understand that your recipes are proprietary.

To enter:

  1. Please fill in the online application. You can also download a LINKED APPLICATION for a reference, which includes sensory evaluation form example.
  2. Contact with any questions, and return submissions via email to Gary Albitz at Maui College – albitzg@hawaii.edu / (808) 281-9672, no later than Monday, July 27, 2020. You will need to reach out to Gary at this email to send any additional images, logos, labels, etc.
  3. We will cover your costs for a sampling of 12 samples of your product to be used as part of the sensory evaluation. These will need to be ready to be picked up the morning of Monday August 3, for delivery to the panelists and the tasting event for the applicant group – scheduled for Tuesday, August 4 at 5pm via Zoom. (We will send you a link with confirmation of you successful application.)

PLEASE DO NOT SPEND MORE THAN ONE HOUR FILLING OUT THIS APPLICATION — KEEP YOUR RESPONSES SIMPLE AND SPECIFIC 🙂 .

Please know that the information we obtain from you will be held in strictest confidence. We understand that your recipes are proprietary.

DEADLINE FOR APPLICATIONS IS MONDAY, JULY 27, 2020.

Applicants will get a confirmation of receipt when their submissions are accepted, and the reports on your products will be returned by Tuesday, August 4, with selected Top 3 nominees contacted to extend award offer and event information. As part of your participation UHMC MFIC will be hosting an Online (via Zoom) Hāna Food Launch Tasting Event Tuesday, August 4 at 5PM. We will send the invite once applications are received. Mahalo!
Our Panelists Include Experts in the following areas:
* indicates sensory evaluation 'judge' and report contributor
1. Agricultural Support Services
UH Manoa College of Tropical Agriculture and Human Resources: *Kylie Tavares
Links: CTAHR Farm Food Safety WebsiteGET Local Program Website

2. Community Events and Programs
Hawai‘i Farmers Union United, Hana Chapter / Hana Farmers Market:
*Kari Hagedorn - Vendor-Venue Coordinator & Scott Crawford - Technical Coordinator
Links: Farm & Producer Resources on the Hāna Farmer's Market website
Hana School: Chris Sanita - Principal
Ma Ka Hāna Ka ‘Ike: Lipoa Kahaleuahi - Executive Director

3. Business Development, Safe food handling education and certification training Support Services
County of Maui - Office of Economic Development: *Ka'eo Patrick Ornellas
HFUU - Farm Apprentice Mentoring Program: *Gary Albitz - FAM Mentor & UHMC MFIC Instructor

4. Value-Added Food Production (Labeling, Marketing, Green Certification to bring products to market) and Educational Resources
Hawai‘i Department of Health - Michael Gurney
University of Hawai‘i Maui College - Chancellor Lui Hokoana
Office of Extended Learning and Workforce Development (ELWD): T. Karen Hanada, MBA, CELTA, LERN CPP
Maui Food Innovation Center:
*Chris Speere - Associate Professor / Coordinator & Food Specialist at UH Maui College
*Ira Uradomo - Facility Coordinator
*Greg Cabanting - UHMC Instructor
    Links: Hawai‘i Administrative Rules Title 11 Department of Health Chapter 50 Food Safety Code
FROM HANA:
Hāna Education Center - UH Maui College - University of Hawai‘i - *Fawn Helekahi-Burns

Additional Participants:
Maui No Ka Oi Magazine: *Becky Speere - Food Editor
MFIC Graduates:
Justin Orr* & Monica Bogar*
FROM HANA:
Hāna Business Council, Board Members:
   *Gary Chow  Hana Feast Catering & Events
   Marni Aina – Manager, Traavasa Hotel Hāna Maui   
   Duane Lammers  Manager, Hana Ranch
   Heidi Lea – Shenanigans Design, Event 'MC'